“What do you do?“
The question I am limited by is “What do you do?” My response is, “lots of things” - so I have devised a title that allows me to do what I want to do – I call myself a Creative Entrepreneur. This means I see opportunities across several mediums and I grab them, completing them to the best of my ability creatively and commercially.
I refuse to accept the common misconception that creativity is not lucrative, I enjoy the challenge of finding unexpected ways of creating new business. Learning and discovering my passion is my motivation, teamed with embracing the challenge of making my work my livelihood.
The following time line and documentation of my work is to answer the question – plainly and simply:
August 2001: Move to London from Southport
September 2002: Start the BA Graphic and Media Design at London College of Communication
October 2002 – September 2004: Tesco Elephant and Castle – Checkouts
September 2004: Year out in industry, completing graphic design placements at Conde Nast Traveller and FourIV
January 2005 – May 2005: Fashion Institute of Technology – New York Exchange Program
February 2005 – May 2005: Plus Factor New York – Theatre Production Assistant (Dutchman by Amiri Baraka)
June 2006: Graduate from LCC in BA Graphic and Media Design with 2:1
May 2006 – September 2006: Endemol UK, Big Brother 7 – Production Runner
September 2006 – October 2006: Endemol UK, The Match – Production Runner
October 2006 – November 2006: Tiger Aspect, Make Me A Supermodel 2 – Reality/Live Runner
November 2006 – February 2007: Endemol UK, Celebrity Big Brother’s Big Mouth with Russell Brand – Production/Live Runner
March 2007 – May 2008: Mydeco – Creative Development Researcher (Interior Design)
April 2008 – Currently: WORK IT, monthly 90s party at Visions Video Bar – Co-Founder and Event Producer
September 2008: Start the MA Fashion Journalism at London College of Fashion
September 2008: ICA x WORK IT block party – Event Producer
October 2008: British Fashion Council, New Generation – Selection Process Assistant
October 2008 – Currently: Mix Trends, Books #19, #20, #21 and #22 – Assistant to Creative Director, Props Maker & Stylist
December 2008 – April 2009: The Design Laboratory, Central Saint Martins – Trend Writer
February 2009: ICA x WORK IT Players Lounge – Event Producer
March 2009: Modular Records at The Coronet, Room 2 WORK IT – Event Producer
July 2009: WORK IT Manchester Launch, with London Funbus – Event Producer
August 2009: WORK IT 90s pop up shop at WAH Nails – Product Selection & Producer
September 2009: Reebok x Vice Advertorial shot by Nan Goldin – Producer
September 2009: WORK IT x WAH zine – Collaboration Collage & Design
November 2009: Adidas x Platform Advertorial – Stylist
November 2009: Cooler Magazine 90s issue – Stylist
December 2009: Supermarket Sarah x WORK IT pop up shop at Poke – Product Selection and Styling
December 2009: Graduated from LCF, MA Fashion Journalism with Distinction
January 2010: WORK IT T-Shirts launched exclusively in Selfridges – T-shirt Design and Production
February 2010: WORK IT Manchester goes monthly at The Deaf Institute – Event Producer
February 2010 – Currently: The Firm launches – Co-Founder & Producer
March 2010: Atlantic Records, Primary1 – Image consultant & Stylist
May 2010: Launch The Firm Cinema at The CAMP – Event Producer
June 2010: Hold Onto More, Solo Show by Josephine Ada Chinonye Chime – Event & Documentary Producer
June 2010: The Firm x Dickies photo project – Art Director and Stylist
June 2010: WORK IT x ITSME T-Shirt Launch – Collaboration Design & Production
June 2010: WORK IT x Nike (RED) – Print Design and Production
July 2010: Lovebox 2010 – WORK IT x YoYo – Event Producer
So far I have had the pleasure of working with:
Nike, Reebok, Adidas, Dickies, Vice, Platform, Cooler Magazine, Dazed Digital, Topshop Magazine, Selfridges, Atlantic Records, ICA, Lovebox, Modular Records, Nan Goldin, Valerie Philips, Bella Howard, WAH Nails, Supermaket Sarah, The Coronet, Heaven, & Visions Video Bar….
I would like to work with many more artists, photographers, stylists, brands and venues, if you have any questions, collaborations or commissions please do get in touch: info@lorenplatt.com